“Mothers Know Best”
A powerful brand story by RojoCoral Boutique.
Fatima always gives the best to Sarah and Farah. The best education. The best moral upbringing. The best childhood experiences a mother could ever give to her daughters.
But when it comes to the most important events in their lives, Fatima could hardly find the best dresses for them. How can she find the best dresses for her daughters and truly live up to the meaning of her name?
Three-year-old Sarah wants a little princess dress. And fourteen-year-old Farah wants an elegant gown that not only reflects her emerald eyes but also who she is—a young lady ready to bloom into a grown woman.
Sadly, kids dresses in most stores are bland, boring, and bulkily sold in dozens. Tailor-made party dresses aren’t exactly perfectly made either. There are always delays. Never-ending adjustments. And last minute surprises! Moreover, the quality isn’t the best, and the dresses don’t last.
There is always nothing special enough for Sarah. Nothing worthy enough to outwardly reflect the beauty and happiness of her innocent soul within.
And it’s a thousand times worse for Farah.
Nothing fits her in the children’s dresses. If something did, she can’t walk into a party dressed like a child! But she can’t find the right size and the appropriate design in the ladies’ wear either! Her soul feels like the arid desert thirsting for a single drop of rain...that never comes.
It pains Fatima not to find the perfect dresses for her daughters. But seeing them unhappy hurts her the most. And the sadder truth is, Fatima isn’t alone. Countless mothers feel the same hurt.
Until one Mother decided to make a difference…
Who is this Saudi Arabian Mother, with a heart as vast as the desert and as deep as the sea, who embraced every mother’s pain? She is the Mother who dedicates Her time, talents, and treasures to helping children own that perfect dress!
Premium lace… Finest tulle... Detailed work... Handmade accents... Exclusive elegant design... Luxurious fabric... Vivid, eye-catching colors... Captivating creativity... And a whole lot of love…
All these, finely sewn together into a perfect dress fit for a little princess or for a blossoming young woman. A dress that celebrates the unique beauty of each and every child!
To build a home worthy for such lovely dresses, Mother creates an innovative company in 2003—Madarej Eltofoolah Est.
Through Her company, She designs and curates world-class dresses for retail and wholesale, to help thousands of children who feel exactly like Sarah or Farah.
After years of struggle, success, and unprecedented growth, Mother feels the need to serve Her loyal customers better by giving birth to a new highly specialized clothing brand.
RojoCoral Boutique is born.
Born out of need. Most importantly, out of great love. A love powered by a strong belief that every child is special!
RojoCoral Boutique is not your typical clothing store. It does not sell clothes. No.
It’s true. RojoCoral Boutique helps parents provide their children with the best dresses and accessories for parties, events, wedding ceremonies and Eid occasions. But it’s so much more than that.
RojoCoral Boutique helps create the best and most beautiful memories that children will treasure for life!
There is no endeavor nobler than that.
With passion and persistence, Mother grows RojoCoral Boutique into the premier fashion boutique for children, “setting the style in children’s wear” in the East.
And there is nothing stopping Mother. Empty malls test Her. Suppliers cheat Her. Copycat companies steal and sell Her designs. Big brands bully Her. Large malls want Her out.
But Mother’s love perseveres.
Children love the dresses and accessories. Loyal customers patronize the brand. And a new breed of partners, suppliers, freelancers, and entrepreneurs embrace the motherly vision of building a business centered on people.
Yes. Mother knows the best. It’s all about caring relationships. Between parents and children. A brand and its customers. A company and its partners.
It’s Mother’s relationships through RojoCoral Boutique that make everyone live up to the true meanings of their names.
Sarah is now a “pure and happy little princess.” Farah has become “happiness” personified, despite the challenges of teenage life. Fatima finally becomes “a captivating woman worthy of utmost praise,” for providing her daughters the best of everything.
And Mother? Well, she fulfills the “hopes” and dreams of every mother and child. Because Her name is Um-Ahmed.
(Additional line for the movie narrator only:
How do I know? Because I am Amin. And my name means “truth.” And I owe Um-Ahmed the happiness of my wife, Fatima, and of my daughters, Sarah and Farah... )
Like Fatima and Um-Ahmed, do you know how to give the best to your children?
Call now and make RojoCoral Boutique part of your family today.
“Mothers are the life-giving earth.
Daughters are flowers that are forever in bloom.
And RojoCoral Boutique dresses are the petals that accent their timeless beauty…”
